{"id":3858,"date":"2026-03-14T01:04:38","date_gmt":"2026-03-13T16:04:38","guid":{"rendered":"https:\/\/foodoem.jp\/?p=3858"},"modified":"2026-04-22T23:47:03","modified_gmt":"2026-04-22T14:47:03","slug":"food-ugc-guide","status":"publish","type":"post","link":"https:\/\/foodoem.jp\/en\/foodoem\/food-ugc-guide\/","title":{"rendered":"\u98df\u54c1\u30d6\u30e9\u30f3\u30c9UGC\u6d3b\u7528\uff5c\u304a\u5ba2\u69d8\u6295\u7a3f\u3092\u58f2\u4e0a\u306b\u5909\u3048\u308b5\u3064\u306e\u65b9\u6cd5"},"content":{"rendered":"<p>\u300c\u5e83\u544a\u8cbb\u3092\u304b\u3051\u3066\u3044\u308b\u306e\u306b\u3001\u5546\u54c1\u306e\u9b45\u529b\u304c\u4f1d\u308f\u3089\u306a\u3044\u300d\u2014\u2014\u98df\u54c1EC\u62c5\u5f53\u8005\u304b\u3089\u3001\u3053\u306e\u76f8\u8ac7\u3092\u53d7\u3051\u308b\u3053\u3068\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u5199\u771f\u3092\u64ae\u308a\u76f4\u3057\u3066\u3082\u3001\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u5909\u3048\u3066\u3082\u3001CVR\u304c\u4f38\u3073\u306a\u3044\u3002\u305d\u306e\u539f\u56e0\u306e\u591a\u304f\u306f\u3001<strong>\u4f01\u696d\u767a\u4fe1\u306e\u60c5\u5831\u3060\u3051\u3067\u8cfc\u8cb7\u3092\u8aac\u5f97\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b<\/strong>\u70b9\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u6253\u958b\u7b56\u306f\u300cUGC\uff08\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u300d\u306e\u6226\u7565\u7684\u306a\u6d3b\u7528\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u53ce\u96c6\u306e\u4ed5\u7d44\u307f\u304b\u3089\u8457\u4f5c\u6a29\u8a31\u8afe\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u307e\u3067\u3001\u3059\u3050\u306b\u5b9f\u8df5\u3067\u304d\u308b\u5f62\u3067\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 id=\"_1\">\u3053\u306e\u8a18\u4e8b\u3067\u308f\u304b\u308b\u3053\u3068<\/h2>\n<ul>\n<li>UGC\u304c\u98df\u54c1EC\u3067\u7279\u306b\u52b9\u679c\u7684\u306a3\u3064\u306e\u7406\u7531<\/li>\n<li>UGC\u3092\u96c6\u3081\u308b4\u3064\u306e\u4ed5\u7d44\u307f\u3068\u904b\u7528\u306e\u30b3\u30c4<\/li>\n<li>\u53ce\u96c6\u3057\u305fUGC\u3092\u6d3b\u304b\u305b\u308b5\u3064\u306e\u5834\u6240<\/li>\n<li>\u8457\u4f5c\u6a29\u30fb\u8096\u50cf\u6a29\u306e\u8a31\u8afe\u53d6\u5f97\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/li>\n<li>\u54c1\u8cea\u7ba1\u7406\u306e\u57fa\u6e96\u3068\u8ffd\u3046\u3079\u304d\u52b9\u679c\u6e2c\u5b9aKPI<\/li>\n<\/ul>\n<h2 id=\"ugcec3\">UGC\u304c\u98df\u54c1EC\u3067\u91cd\u8981\u306a3\u3064\u306e\u7406\u7531<\/h2>\n<p>\u300c\u5473\u300d\u300c\u98df\u611f\u300d\u300c\u9999\u308a\u300d\u306f\u30c7\u30b8\u30bf\u30eb\u3067\u4f1d\u3048\u306b\u304f\u3044\u2014\u2014\u305d\u308c\u304c\u98df\u54c1EC\u306e\u6839\u672c\u7684\u306a\u96e3\u3057\u3055\u3067\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u5b9f\u969b\u306b\u98df\u3079\u305f\u4eba\u306e\u30ea\u30a2\u30eb\u306a\u58f0\u304c\u3001\u8cfc\u8cb7\u5224\u65ad\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"_2\">\u4fe1\u983c\u6027\uff1a\u5e83\u544a\u3088\u308a\u300c\u751f\u306e\u58f0\u300d\u304c\u523a\u3055\u308b<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u4f1a\u793eBazaarvoice\u306b\u3088\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306e\u7d0488%\u304c\u300c\u4ed6\u30e6\u30fc\u30b6\u30fc\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u4fe1\u983c\u3059\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306e\u5e83\u544a\u3068\u6bd4\u3079\u3001\u4e00\u822c\u30e6\u30fc\u30b6\u30fc\u306e\u6295\u7a3f\u306f\u5727\u5012\u7684\u306b\u4fe1\u983c\u3055\u308c\u3084\u3059\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u300c\u672c\u5f53\u306b\u304a\u3044\u3057\u3044\u306e\uff1f\u300d\u300c\u5199\u771f\u3068\u5b9f\u7269\u306f\u9055\u3046\u306e\u3067\u306f\uff1f\u300d\u2014\u2014\u98df\u54c1\u306e\u8cfc\u5165\u58c1\u306f\u3001\u3053\u3046\u3057\u305f\u7591\u5ff5\u304b\u3089\u751f\u307e\u308c\u307e\u3059\u3002\u76db\u308a\u4ed8\u3051\u5199\u771f\u3084\u30ec\u30b7\u30d4\u6295\u7a3f\u306a\u3069\u3001\u30ea\u30a2\u30eb\u306a\u4f7f\u7528\u30b7\u30fc\u30f3\u304c\u898b\u3048\u308bUGC\u306f\u3001\u305d\u306e\u58c1\u3092\u4e00\u6c17\u306b\u53d6\u308a\u9664\u3044\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<h3 id=\"110\">\u30b3\u30b9\u30c8\u52b9\u7387\uff1a\u30d7\u30ed\u5236\u4f5c\u306e1\/10\u4ee5\u4e0b\u3067\u7d20\u6750\u304c\u96c6\u307e\u308b<\/h3>\n<p>\u30d7\u30ed\u306e\u30d5\u30a9\u30c8\u30b0\u30e9\u30d5\u30a1\u30fc\u306b\u98df\u54c1\u5199\u771f\u3092\u4f9d\u983c\u3059\u308b\u3068\u30011\u30ab\u30c3\u30c8\u6570\u4e07\u5186\u306f\u5f53\u305f\u308a\u524d\u3067\u3059\u3002\u3057\u304b\u3057UGC\u306a\u3089\u3001\u8a31\u8afe\u3092\u5f97\u308b\u3060\u3051\u3067\u8cea\u306e\u9ad8\u3044\u7d20\u6750\u304c\u624b\u306b\u5165\u308a\u307e\u3059\u3002\u3042\u308b\u98df\u54c1D2C\u30d6\u30e9\u30f3\u30c9\u3067\u306f\u3001UGC\u5c0e\u5165\u5f8c\u306b\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u8cbb\u3092\u5e74\u9593200\u4e07\u5186\u524a\u6e1b\u3057\u305f\u4e8b\u4f8b\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><!-- internal-link: \u98df\u54c1EC\u306e\u5e83\u544a\u904b\u7528\u30b3\u30b9\u30c8\u524a\u6e1b --><\/p>\n<h3 id=\"seo\">SEO\u52b9\u679c\uff1a\u30ec\u30d3\u30e5\u30fc\u304c\u691c\u7d22\u9806\u4f4d\u3092\u62bc\u3057\u4e0a\u3052\u308b<\/h3>\n<p>Google\u304c\u91cd\u8996\u3059\u308b\u300cE-E-A-T\uff08\u7d4c\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\uff09\u300d\u306e\u3046\u3061\u3001\u300c\u7d4c\u9a13\u300d\u3068\u300c\u4fe1\u983c\u6027\u300d\u3092\u88dc\u5f37\u3059\u308b\u306e\u304c\u84c4\u7a4d\u3055\u308c\u305f\u30ec\u30d3\u30e5\u30fc\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u7136\u306a\u8a00\u8449\u3067\u66f8\u3044\u305f\u30ec\u30d3\u30e5\u30fc\u306b\u306f\u3001\u4f01\u696d\u304c\u6c17\u3065\u304b\u306a\u3044\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u691c\u7d22\u6d41\u5165\u306e\u5e95\u4e0a\u3052\u306b\u3082\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n<h2 id=\"ugc4\">UGC\u3092\u96c6\u3081\u308b4\u3064\u306e\u4ed5\u7d44\u307f<\/h2>\n<p>\u300c\u81ea\u7136\u306b\u6295\u7a3f\u3055\u308c\u308b\u306e\u3092\u5f85\u3064\u300d\u3060\u3051\u3067\u306f\u3001UGC\u306f\u601d\u3046\u3088\u3046\u306b\u96c6\u307e\u308a\u307e\u305b\u3093\u3002\u610f\u56f3\u7684\u306b\u4ed5\u7d44\u307f\u3092\u3064\u304f\u308b\u3053\u3068\u304c\u3001\u7d99\u7d9a\u7684\u306a\u53ce\u96c6\u306e\u9375\u3067\u3059\u3002<\/p>\n<h3 id=\"1\">\u2460\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/h3>\n<p>\u30d6\u30e9\u30f3\u30c9\u5c02\u7528\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u8a2d\u5b9a\u3057\u3001\u8cfc\u5165\u8005\u306b\u6295\u7a3f\u3092\u4fc3\u3059\u65b9\u6cd5\u3067\u3059\u3002\u30d1\u30c3\u30b1\u30fc\u30b8\u3084\u540c\u68b1\u30c1\u30e9\u30b7\u306b\u300c#\u3007\u3007\u3092\u3064\u3051\u3066\u6295\u7a3f\u3057\u3066\u306d\u300d\u3068\u8a18\u8f09\u3059\u308b\u3060\u3051\u3067\u59cb\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30dd\u30a4\u30f3\u30c8\u306f<strong>\u899a\u3048\u3084\u3059\u304f\u3001\u304b\u3076\u308a\u306b\u304f\u3044\u30bf\u30b0<\/strong>\u3092\u4f5c\u308b\u3053\u3068\u3002\u30d6\u30e9\u30f3\u30c9\u540d\u3068\u4f7f\u3044\u65b9\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001\u6295\u7a3f\u3082\u691c\u7d22\u3082\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"2\">\u2461\u8cfc\u5165\u5f8c\u306e\u30ec\u30d3\u30e5\u30fc\u4f9d\u983c\u30e1\u30fc\u30eb<\/h3>\n<p>\u5546\u54c1\u8cfc\u5165\u304b\u30895\u301c7\u65e5\u5f8c\u306b\u30e1\u30fc\u30eb\u3092\u9001\u308a\u3001\u30ec\u30d3\u30e5\u30fc\u6295\u7a3f\u3092\u4f9d\u983c\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u65e9\u3059\u304e\u308b\u3068\u5546\u54c1\u304c\u5c4a\u304f\u524d\u3001\u9045\u3059\u304e\u308b\u3068\u71b1\u304c\u51b7\u3081\u308b\u2014\u2014\u3053\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u809d\u5fc3\u3067\u3059\u3002\u300cGoogle\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u300d\u300cAmazon\u300d\u300c\u81ea\u793eEC\u30b5\u30a4\u30c8\u300d\u306a\u3069\u3001\u3069\u3053\u306b\u6295\u7a3f\u3057\u3066\u307b\u3057\u3044\u304b\u3092\u660e\u78ba\u306b\u6307\u5b9a\u3059\u308b\u3053\u3068\u3082\u5fd8\u308c\u305a\u306b\u3002<\/p>\n<p><!-- internal-link: EC\u30b5\u30a4\u30c8\u306e\u30ec\u30d3\u30e5\u30fc\u6a5f\u80fd\u8a2d\u8a08 --><\/p>\n<h3 id=\"3\">\u2462\u5199\u771f\u30b3\u30f3\u30c6\u30b9\u30c8\u3068\u30e2\u30cb\u30bf\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0<\/h3>\n<p>\u5199\u771f\u30b3\u30f3\u30c6\u30b9\u30c8\u306fSNS\u3067\u958b\u50ac\u3057\u3001\u512a\u79c0\u4f5c\u54c1\u306b\u5546\u54c1\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u30e2\u30cb\u30bf\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u4e8b\u524d\u306b\u5fdc\u52df\u8005\u3092\u96c6\u3081\u3001\u7121\u511f\u3067\u5546\u54c1\u3092\u63d0\u4f9b\u3057\u3066\u6295\u7a3f\u3057\u3066\u3082\u3089\u3046\u5f62\u3067\u904b\u7528\u3057\u307e\u3059\u3002\u3069\u3061\u3089\u3082\u77ed\u671f\u9593\u3067\u8cea\u306e\u9ad8\u3044UGC\u3092\u96c6\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u624b\u6cd5<\/th>\n<th>\u5411\u3044\u3066\u3044\u308b\u5834\u9762<\/th>\n<th>\u30b3\u30b9\u30c8\u611f<\/th>\n<th>\u53ce\u96c6\u30b9\u30d4\u30fc\u30c9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/td>\n<td>\u7d99\u7d9a\u7684\u306aUGC\u53ce\u96c6<\/td>\n<td>\u4f4e<\/td>\n<td>\u3086\u3063\u304f\u308a\u84c4\u7a4d<\/td>\n<\/tr>\n<tr>\n<td>\u30ec\u30d3\u30e5\u30fc\u4f9d\u983c\u30e1\u30fc\u30eb<\/td>\n<td>EC\u30b5\u30a4\u30c8\u306e\u30ec\u30d3\u30e5\u30fc\u5f37\u5316<\/td>\n<td>\u4f4e<\/td>\n<td>\u4e2d\u7a0b\u5ea6<\/td>\n<\/tr>\n<tr>\n<td>\u5199\u771f\u30b3\u30f3\u30c6\u30b9\u30c8<\/td>\n<td>\u77ed\u671f\u96c6\u4e2d\u30fb\u8a71\u984c\u3065\u304f\u308a<\/td>\n<td>\u4e2d<\/td>\n<td>\u901f\u3044<\/td>\n<\/tr>\n<tr>\n<td>\u30e2\u30cb\u30bf\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0<\/td>\n<td>\u65b0\u5546\u54c1\u30ed\u30fc\u30f3\u30c1\u6642<\/td>\n<td>Medium to high<\/td>\n<td>\u901f\u3044<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"4\">\u2463\u30ec\u30b7\u30d4\u6295\u7a3f\u306e\u4fc3\u9032<\/h3>\n<p>\u98df\u54c1UGC\u306e\u4e2d\u3067\u7279\u306b\u52b9\u679c\u7684\u306a\u306e\u304c<strong>\u30ec\u30b7\u30d4\u6295\u7a3f<\/strong>\u3067\u3059\u3002\u76db\u308a\u4ed8\u3051\u5199\u771f\u3068\u7d44\u307f\u5408\u308f\u3055\u308b\u3053\u3068\u3067\u300c\u3053\u306e\u5546\u54c1\u3092\u4f7f\u3048\u3070\u3053\u3093\u306a\u6599\u7406\u304c\u3067\u304d\u308b\u300d\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u304c\u4f1d\u308f\u308a\u3001\u8cfc\u5165\u610f\u6b32\u3092\u5927\u304d\u304f\u9ad8\u3081\u307e\u3059\u3002\u516c\u5f0f\u30b5\u30a4\u30c8\u306b\u300c\u307f\u3093\u306a\u306e\u30ec\u30b7\u30d4\u300d\u30b3\u30fc\u30ca\u30fc\u3092\u8a2d\u3051\u3001\u63b2\u8f09\u3055\u308c\u305fUGC\u306b\u306f\u30ce\u30d9\u30eb\u30c6\u30a3\u3092\u8d08\u308b\u4ed5\u7d44\u307f\u3092\u3064\u304f\u308b\u3068\u3001\u6295\u7a3f\u6570\u306f\u7740\u5b9f\u306b\u5897\u3048\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2 id=\"ugc5\">\u53ce\u96c6\u3057\u305fUGC\u306e5\u3064\u306e\u6d3b\u7528\u5834\u6240<\/h2>\n<p>\u96c6\u3081\u305fUGC\u3092\u3069\u3053\u306b\u914d\u7f6e\u3059\u308b\u304b\u3067\u3001\u52b9\u679c\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u7279\u6027\u3092\u62bc\u3055\u3048\u3066\u3001\u6700\u9069\u306a\u5834\u6240\u3067\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"eclp\">EC\u30b5\u30a4\u30c8\u5546\u54c1\u30da\u30fc\u30b8\u3068LP<\/h3>\n<p>\u5546\u54c1\u30da\u30fc\u30b8\u306e\u300c\u304a\u5ba2\u69d8\u30ec\u30d3\u30e5\u30fc\u300d\u6b04\u306f\u3001\u8ee2\u63db\u7387\u306b\u6700\u3082\u76f4\u7d50\u3059\u308b\u5834\u6240\u3067\u3059\u3002Yotpo\u306e\u8abf\u67fb\u3067\u306f\u3001\u30ec\u30d3\u30e5\u30fc\u8868\u793a\u306b\u3088\u308aCVR\u304c\u5e73\u57479%\u4ee5\u4e0a\u6539\u5584\u3057\u305f\u3068\u3044\u3046\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u3002LP\u3067\u306f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u4ed8\u8fd1\u306b\u661f\u8a55\u4fa1\u3068\u30b3\u30e1\u30f3\u30c8\u3092\u914d\u7f6e\u3059\u308b\u3060\u3051\u3067\u3001\u96e2\u8131\u7387\u3092\u4e0b\u3052\u308b\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3 id=\"sns\">SNS\u6295\u7a3f\u3068\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6<\/h3>\n<p>UGC\u306f\u5e83\u544a\u7d20\u6750\u3068\u3057\u3066\u3082\u512a\u79c0\u3067\u3059\u3002\u300c\u304a\u5ba2\u69d8\u306e\u58f0\u300d\u3068\u3057\u3066\u8a31\u8afe\u3092\u5f97\u305f\u6295\u7a3f\u3092\u5e83\u544a\u306b\u4f7f\u3046\u3068\u3001\u30d7\u30ed\u64ae\u5f71\u306e\u7d20\u6750\u3088\u308aCTR\u304c\u9ad8\u304f\u306a\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002\u81ea\u7136\u4f53\u306e\u5199\u771f\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u7559\u307e\u308a\u3084\u3059\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n<h3 id=\"_3\">\u30e1\u30eb\u30de\u30ac\u30fb\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb<\/h3>\n<p>\u30e1\u30eb\u30de\u30ac\u672c\u6587\u306b\u300c\u4eca\u9031\u306e\u304a\u5ba2\u69d8\u6295\u7a3f\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u300d\u30b3\u30fc\u30ca\u30fc\u3092\u8a2d\u3051\u308b\u3068\u3001\u958b\u5c01\u7387\u304c\u4e0a\u304c\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u8aad\u8005\u306b\u300c\u81ea\u5206\u3082\u63b2\u8f09\u3055\u308c\u308b\u304b\u3082\u300d\u3068\u3044\u3046\u53c2\u52a0\u610f\u8b58\u304c\u751f\u307e\u308c\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<h2 id=\"_4\">\u8457\u4f5c\u6a29\u30fb\u8096\u50cf\u6a29\u306e\u8a31\u8afe\u53d6\u5f97\u3010\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\u3011<\/h2>\n<p>UGC\u6d3b\u7528\u3067\u6700\u521d\u306b\u3064\u307e\u305a\u304f\u306e\u304c<strong>\u8a31\u8afe\u53d6\u5f97<\/strong>\u3067\u3059\u3002SNS\u3078\u306e\u6295\u7a3f\u306e\u8457\u4f5c\u6a29\u306f\u6295\u7a3f\u8005\u306b\u3042\u308a\u3001\u7121\u8a31\u53ef\u3067\u306e\u8ee2\u7528\u306f\u8457\u4f5c\u6a29\u4fb5\u5bb3\u306b\u306a\u308a\u307e\u3059\u3002\u5fc5\u305a\u4f7f\u7528\u8a31\u53ef\u3092\u53d6\u308b\u3053\u3068\u304c\u524d\u63d0\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u3001DM\u3084\u30b3\u30e1\u30f3\u30c8\u3067\u305d\u306e\u307e\u307e\u4f7f\u3048\u308b\u8a31\u8afe\u4f9d\u983c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u3059\u3002<\/p>\n<blockquote>\n<p>\u7d20\u6575\u306a\u6295\u7a3f\u3092\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\uff01<br \/>\n\u3044\u305f\u3060\u3044\u305f\u6295\u7a3f\uff08\u5199\u771f\u30fb\u30c6\u30ad\u30b9\u30c8\uff09\u3092\u3001\u5f0a\u793e\u516c\u5f0f\u30b5\u30a4\u30c8\u30fbSNS\u30fb\u5e83\u544a\u7b49\u3067\u3054\u7d39\u4ecb\u3055\u305b\u3066\u3044\u305f\u3060\u3044\u3066\u3082\u3088\u308d\u3057\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>\n\u3054\u6295\u7a3f\u8005\u69d8\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u540d\u3092\u660e\u8a18\u3044\u305f\u3057\u307e\u3059\u3002<br \/>\n\u3054\u4e0d\u660e\u70b9\u304c\u3042\u308c\u3070\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u3064\u3051\u304f\u3060\u3055\u3044\u3002<\/p>\n<\/blockquote>\n<p>\u30dd\u30a4\u30f3\u30c8\u306f<strong>\u5177\u4f53\u7684\u306a\u4f7f\u7528\u5834\u6240\u3092\u660e\u793a\u3059\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002\u300cSNS\u3060\u3051\u300d\u3068\u4f1d\u3048\u3066\u304a\u3044\u3066\u5e83\u544a\u306b\u4f7f\u3046\u3068\u3001\u5f8c\u3005\u30c8\u30e9\u30d6\u30eb\u306e\u539f\u56e0\u306b\u306a\u308a\u307e\u3059\u3002\u4eba\u7269\u304c\u5199\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u8096\u50cf\u6a29\u306e\u8a31\u8afe\u3082\u5225\u9014\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><!-- internal-link: \u98df\u54c1\u30d6\u30e9\u30f3\u30c9\u306e\u6cd5\u52d9\u30fb\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u57fa\u790e --><\/p>\n<h2 id=\"ugc\">UGC\u306e\u54c1\u8cea\u7ba1\u7406\u3068\u52b9\u679c\u6e2c\u5b9a<\/h2>\n<p>\u3059\u3079\u3066\u306eUGC\u304c\u4f7f\u3048\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4e8b\u524d\u306b\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u8a2d\u3051\u3066\u3001\u54c1\u8cea\u3092\u62c5\u4fdd\u3059\u308b\u4ed5\u7d44\u307f\u3092\u6574\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"ng\">NG\u6295\u7a3f\u306e\u57fa\u6e96\u3092\u660e\u6587\u5316\u3059\u308b<\/h3>\n<table>\n<thead>\n<tr>\n<th>\u9805\u76ee<\/th>\n<th>OK\u4f8b<\/th>\n<th>NG\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u885b\u751f\u9762<\/td>\n<td>\u6e05\u6f54\u306a\u76bf\u30fb\u30c6\u30fc\u30d6\u30eb\u3067\u306e\u76db\u308a\u4ed8\u3051<\/td>\n<td>\u6c5a\u308c\u305f\u8abf\u7406\u53f0\u304c\u6620\u308a\u8fbc\u3080<\/td>\n<\/tr>\n<tr>\n<td>\u7af6\u5408\u5546\u54c1<\/td>\n<td>\u81ea\u793e\u5546\u54c1\u306e\u307f\u4f7f\u7528<\/td>\n<td>\u7af6\u5408\u5546\u54c1\u3068\u4e26\u3079\u3066\u6bd4\u8f03<\/td>\n<\/tr>\n<tr>\n<td>\u8868\u73fe<\/td>\n<td>\u4e8b\u5b9f\u306b\u57fa\u3065\u304f\u611f\u60f3\u30fb\u4f53\u9a13\u8ac7<\/td>\n<td>\u85ac\u6a5f\u6cd5\uff08\u533b\u85ac\u54c1\u533b\u7642\u6a5f\u5668\u7b49\u6cd5\uff09\u306b\u89e6\u308c\u308b\u52b9\u80fd\u30fb\u52b9\u679c\u306e\u8868\u73fe<\/td>\n<\/tr>\n<tr>\n<td>\u753b\u8cea<\/td>\n<td>\u9bae\u660e\u3067\u660e\u308b\u3044\u5199\u771f<\/td>\n<td>\u6975\u7aef\u306b\u6697\u3044\u30fb\u30d6\u30ec\u3066\u3044\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"kpi\">\u8ffd\u3046\u3079\u304d\u52b9\u679c\u6e2c\u5b9aKPI<\/h3>\n<p>\u5c0e\u5165\u5f8c\u306f\u3001\u4ee5\u4e0b\u306e\u6307\u6a19\u3092\u5b9a\u70b9\u89b3\u6e2c\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u6539\u5584\u5e45\u306e\u76ee\u5b89\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>KPI<\/th>\n<th>\u6e2c\u5b9a\u5834\u6240<\/th>\n<th>\u76ee\u5b89\u3068\u306a\u308b\u6539\u5584\u5e45<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>CVR\uff08\u8ee2\u63db\u7387\uff09<\/td>\n<td>\u5546\u54c1\u30da\u30fc\u30b8<\/td>\n<td>+5\u301c15%<\/td>\n<\/tr>\n<tr>\n<td>CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/td>\n<td>\u5e83\u544a\u30fb\u30e1\u30eb\u30de\u30ac<\/td>\n<td>+10\u301c30%<\/td>\n<\/tr>\n<tr>\n<td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/td>\n<td>SNS<\/td>\n<td>+20\u301c50%<\/td>\n<\/tr>\n<tr>\n<td>\u30ec\u30d3\u30e5\u30fc\u4ef6\u6570<\/td>\n<td>EC\u30b5\u30a4\u30c8<\/td>\n<td>\u670810\u4ef6\u4ee5\u4e0a\u3092\u76ee\u6a19\u306b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"_5\">\u307e\u3068\u3081<\/h2>\n<p>UGC\u6d3b\u7528\u306f\u3001\u98df\u54c1\u30d6\u30e9\u30f3\u30c9\u304c\u5e83\u544a\u8cbb\u3092\u6291\u3048\u306a\u304c\u3089\u4fe1\u983c\u3092\u7a4d\u307f\u4e0a\u3052\u308b\u3001\u6700\u3082\u73fe\u5b9f\u7684\u306a\u624b\u6bb5\u306e\u4e00\u3064\u3067\u3059\u3002\u3053\u3053\u307e\u3067\u306e\u5185\u5bb9\u3092\u6574\u7406\u3059\u308b\u3068\uff1a<\/p>\n<ol>\n<li>UGC\u306f\u30b3\u30b9\u30c8\u52b9\u7387\u30fb\u4fe1\u983c\u6027\u30fbSEO\u306e\u4e09\u65b9\u3088\u3057<\/li>\n<li>\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u30fb\u30ec\u30d3\u30e5\u30fc\u4f9d\u983c\u30fb\u30b3\u30f3\u30c6\u30b9\u30c8\u30fb\u30e2\u30cb\u30bf\u30fc\u306e4\u672c\u67f1\u3067\u53ce\u96c6<\/li>\n<li>\u5546\u54c1\u30da\u30fc\u30b8\u30fbLP\u30fb\u5e83\u544a\u30fbSNS\u30fb\u30e1\u30eb\u30de\u30ac\u306e5\u304b\u6240\u3067\u6d3b\u7528<\/li>\n<li>\u5fc5\u305a\u8a31\u8afe\u3092\u53d6\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u54c1\u8cea\u3092\u62c5\u4fdd<\/li>\n<li>CVR\u30fbCTR\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u5b9a\u70b9\u89b3\u6e2c<\/li>\n<\/ol>\n<p>\u307e\u305a\u4eca\u6708\u304b\u3089\u300c\u8cfc\u5165\u5f8c\u30e1\u30fc\u30eb\uff0b\u30ec\u30d3\u30e5\u30fc\u4f9d\u983c\u300d\u306e\u4ed5\u7d44\u307f\u5316\u306b\u7740\u624b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u5c0f\u3055\u306a\u7a4d\u307f\u91cd\u306d\u304c\u3001\u534a\u5e74\u5f8c\u306e\u96c6\u5ba2\u529b\u306e\u5dee\u3092\u751f\u307f\u307e\u3059\u3002<\/p>\n<p><!-- internal-link: \u98df\u54c1OEM\u3067\u81ea\u793eEC\u30d6\u30e9\u30f3\u30c9\u3092\u7acb\u3061\u4e0a\u3052\u308b\u65b9\u6cd5 --><\/p>\n<h2 id=\"_1\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n<h3 id=\"q1-ugc\">Q1: UGC\u306e\u8a31\u8afe\u53d6\u5f97\u306f\u5fc5\u305a\u5fc5\u8981\u3067\u3059\u304b\uff1f<\/h3>\n<p>A1: \u306f\u3044\u3001\u5fc5\u9808\u3067\u3059\u3002SNS\u3078\u306e\u6295\u7a3f\u306e\u8457\u4f5c\u6a29\u306f\u6295\u7a3f\u8005\u306b\u3042\u308a\u307e\u3059\u3002\u7121\u65ad\u8ee2\u7528\u306f\u8457\u4f5c\u6a29\u4fb5\u5bb3\u306b\u3042\u305f\u308b\u305f\u3081\u3001DM\u3084\u30b3\u30e1\u30f3\u30c8\u3067\u4f7f\u7528\u8a31\u53ef\u3092\u53d6\u308b\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u8a31\u8afe\u306e\u969b\u306f\u4f7f\u7528\u3059\u308b\u5a92\u4f53\uff08SNS\u30fb\u5e83\u544a\u30fbEC\u30b5\u30a4\u30c8\u7b49\uff09\u3092\u660e\u793a\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<h3 id=\"q2-ugc\">Q2: UGC\u53ce\u96c6\u3092\u59cb\u3081\u308b\u306e\u306b\u7279\u5225\u306a\u30c4\u30fc\u30eb\u306f\u5fc5\u8981\u3067\u3059\u304b\uff1f<\/h3>\n<p>A2: \u6700\u521d\u306f\u4e0d\u8981\u3067\u3059\u3002Instagram\u306e\u691c\u7d22\u3084\u30e1\u30fc\u30eb\u3067\u306e\u4f9d\u983c\u304b\u3089\u59cb\u3081\u3089\u308c\u307e\u3059\u3002\u898f\u6a21\u304c\u5927\u304d\u304f\u306a\u3063\u3066\u304d\u305f\u3089\u3001Yotpo\u3084STAMPS\u306a\u3069\u306eUGC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3059\u308b\u3068\u7ba1\u7406\u304c\u697d\u306b\u306a\u308a\u307e\u3059\u3088\u3002<\/p>\n<h3 id=\"q3-ugc\">Q3: \u5c0f\u898f\u6a21\u306a\u30d6\u30e9\u30f3\u30c9\u3067\u3082UGC\u6d3b\u7528\u306f\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/h3>\n<p>A3: 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