{"id":4123,"date":"2026-03-16T01:43:56","date_gmt":"2026-03-15T16:43:56","guid":{"rendered":"https:\/\/foodoem.jp\/?p=4123"},"modified":"2026-04-22T23:44:07","modified_gmt":"2026-04-22T14:44:07","slug":"oem-food-ltv","status":"publish","type":"post","link":"https:\/\/foodoem.jp\/en\/foodoem\/oem-food-ltv\/","title":{"rendered":"OEM\u98df\u54c1\u30ea\u30d4\u30fc\u30bf\u30fc\u80b2\u6210\u3067LTV\u6700\u5927\u5316\uff01CRM\u8a2d\u8a08\u306e\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"<p>\u300c\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u3082\u3001\u3059\u3050\u306b\u96e2\u308c\u3066\u3057\u307e\u3046\u2026\u2026\u300d<\/p>\n<p>OEM\u98df\u54c1\u30d3\u30b8\u30cd\u30b9\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u3068\u3001\u4e00\u5ea6\u306f\u3076\u3064\u304b\u308b\u58c1\u3067\u3059\u3002\u5b9f\u969b\u3001\u98df\u54c1\u696d\u754c\u3067\u306f\u65b0\u898f\u9867\u5ba2\u30921\u4eba\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\u304c\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u30b3\u30b9\u30c8\u306e5\u500d\u4ee5\u4e0a\u304b\u304b\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u3082\u591a\u304f\u306e\u4f01\u696d\u304c\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u80b2\u6210\u306e\u4ed5\u7d44\u307f\u3092\u5f8c\u56de\u3057\u306b\u3057\u304c\u3061\u3067\u3059\u3002\u7d50\u679c\u3001\u58f2\u4e0a\u306f\u5b89\u5b9a\u305b\u305a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3060\u3051\u304c\u304b\u3055\u3093\u3067\u3044\u304f\u2014\u2014OEM\u98df\u54c1\u30d3\u30b8\u30cd\u30b9\u3067\u6700\u3082\u300c\u3082\u3063\u305f\u3044\u306a\u3044\u300d\u30d1\u30bf\u30fc\u30f3\u304c\u3053\u308c\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u305d\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u7b54\u3048\u3092\u51fa\u3057\u307e\u3059\u3002CRM\u8a2d\u8a08\u304b\u3089\u5b9a\u671f\u8cfc\u5165\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u3001\u30e1\u30fc\u30eb\u30b7\u30ca\u30ea\u30aa\u307e\u3067\u2014\u2014LTV\uff08\u751f\u6daf\u9867\u5ba2\u4fa1\u5024\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u308f\u304b\u308b\u3053\u3068<\/p>\n<ul>\n<li>OEM\u98df\u54c1\u30d3\u30b8\u30cd\u30b9\u3067LTV\u304c\u91cd\u8981\u306a\u7406\u7531\u3068\u8a08\u7b97\u65b9\u6cd5<\/li>\n<li>CRM\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u3068\u9867\u5ba2\u5206\u985e\u306e\u5177\u4f53\u7684\u306a\u624b\u9806<\/li>\n<li>\u89e3\u7d04\u7387\u3092\u4e0b\u3052\u308b\u5b9a\u671f\u8cfc\u5165\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a2d\u8a08<\/li>\n<li>\u8cfc\u5165\u5f8c5\u6bb5\u968e\u306e\u30e1\u30fc\u30eb\u30b7\u30ca\u30ea\u30aa\u306e\u5177\u4f53\u4f8b<\/li>\n<li>\u96e2\u8131\u9867\u5ba2\u3092\u547c\u3073\u623b\u3059Win-back\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4f5c\u308a\u65b9<\/li>\n<\/ul>\n<h2 id=\"oemltv\">OEM\u98df\u54c1\u30d3\u30b8\u30cd\u30b9\u3067LTV\u304c\u91cd\u8981\u306a\u7406\u7531<\/h2>\n<h3 id=\"5\">\u65b0\u898f\u7372\u5f97\u30b3\u30b9\u30c8\u306f\u7dad\u6301\u30b3\u30b9\u30c8\u306e5\u500d\u2014\u2014\u3053\u306e\u5dee\u3092\u7406\u89e3\u3059\u308b<\/h3>\n<p>\u98df\u54c1\u696d\u754c\u306b\u304a\u3051\u308b\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff08CAC\uff09\u306f\u5e74\u3005\u4e0a\u6607\u3057\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u8cbb\u306e\u9ad8\u9a30\u3001\u7af6\u5408\u306e\u5897\u52a0\u3001\u6d88\u8cbb\u8005\u306e\u9078\u629e\u80a2\u306e\u591a\u69d8\u5316\u2014\u2014\u3053\u308c\u3089\u304c\u91cd\u306a\u3063\u3066\u3001\u65b0\u898f\u9867\u5ba2\u30921\u4eba\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\u304c\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u30b3\u30b9\u30c8\u306e5\u301c7\u500d\u306b\u81a8\u3089\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<!-- internal-link: \u98df\u54c1OEM\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6226\u7565 -->\n\n<p>\u540c\u3058\u4e88\u7b97\u306a\u3089\u3001\u65b0\u898f\u9867\u5ba2\u30921\u4eba\u7372\u5f97\u3059\u308b\u3088\u308a\u3001\u65e2\u5b58\u9867\u5ba25\u301c7\u4eba\u3092\u7e4b\u304e\u6b62\u3081\u308b\u307b\u3046\u304c\u52b9\u7387\u7684\u3002\u3053\u306e\u6570\u5b57\u3092\u982d\u306b\u5165\u308c\u3066\u304a\u304f\u3060\u3051\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u512a\u5148\u9806\u4f4d\u304c\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"ltv\">LTV\u306e\u8a08\u7b97\u65b9\u6cd5\u3068\u76ee\u6a19\u8a2d\u5b9a<\/h3>\n<p>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306f\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u9805\u76ee<\/th>\n<th>\u8a08\u7b97\u5f0f<\/th>\n<th>\u8a2d\u5b9a\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5e73\u5747\u8cfc\u5165\u5358\u4fa1<\/td>\n<td>\u7dcf\u58f2\u4e0a \u00f7 \u8cfc\u5165\u56de\u6570<\/td>\n<td>15,000\u5186<\/td>\n<\/tr>\n<tr>\n<td>\u8cfc\u5165\u983b\u5ea6<\/td>\n<td>\u5e74\u9593\u8cfc\u5165\u56de\u6570<\/td>\n<td>\u5e744\u56de<\/td>\n<\/tr>\n<tr>\n<td>\u7d99\u7d9a\u671f\u9593<\/td>\n<td>\u5e73\u5747\u9867\u5ba2\u7d99\u7d9a\u5e74\u6570<\/td>\n<td>3\u5e74<\/td>\n<\/tr>\n<tr>\n<td>LTV<\/td>\n<td>\u5358\u4fa1 \u00d7 \u983b\u5ea6 \u00d7 \u671f\u9593<\/td>\n<td>180,000\u5186<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u306e\u6570\u5b57\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u300c1\u4eba\u306e\u9867\u5ba2\u306b\u3044\u304f\u3089\u307e\u3067\u6295\u8cc7\u3067\u304d\u308b\u304b\u300d\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002OEM\u98df\u54c1\u306e\u5834\u5408\u3001\u5e73\u5747LTV\u304c10\u4e07\u5186\u3092\u8d85\u3048\u308b\u30b1\u30fc\u30b9\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u4e00\u822c\u7684\u306b\u306f\u300cLTV \u00f7 CAC \u2267 3\u300d\u3092\u76ee\u6a19\u306b\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2 id=\"crm\">CRM\u8a2d\u8a08\u306e\u57fa\u672c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n<h3 id=\"rfm\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3068RFM\u5206\u6790\u306b\u3088\u308b\u5206\u985e<\/h3>\n<p>\u30d0\u30e9\u30d0\u30e9\u306a\u30c7\u30fc\u30bf\u3092\u4e00\u304b\u6240\u306b\u307e\u3068\u3081\u308b\u3053\u3068\u304c\u3001CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002OEM\u98df\u54c1\u30d3\u30b8\u30cd\u30b9\u3067\u3088\u304f\u3042\u308b\u306e\u304c\u3001EC\u30b5\u30a4\u30c8\u306e\u30c7\u30fc\u30bf\u30fb\u5c55\u793a\u4f1a\u306e\u540d\u523a\u30fb\u30e1\u30eb\u30de\u30ac\u30ea\u30b9\u30c8\u304c\u305d\u308c\u305e\u308c\u5225\u7ba1\u7406\u306b\u306a\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3002\u307e\u305a\u306f\u3053\u308c\u3092\u7d71\u5408\u3057\u3001RFM\u5206\u6790\u3067\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u30bb\u30b0\u30e1\u30f3\u30c8<\/th>\n<th>\u5b9a\u7fa9<\/th>\n<th>\u65bd\u7b56\u306e\u65b9\u5411\u6027<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2<\/td>\n<td>\u76f4\u8fd1\u8cfc\u5165\u30fb\u9ad8\u983b\u5ea6\u30fb\u9ad8\u5358\u4fa1<\/td>\n<td>\u9650\u5b9a\u7279\u5178\u30fb\u5148\u884c\u6848\u5185<\/td>\n<\/tr>\n<tr>\n<td>\u6709\u671b\u9867\u5ba2<\/td>\n<td>\u76f4\u8fd1\u8cfc\u5165\u30fb\u4e2d\u983b\u5ea6\u30fb\u4e2d\u5358\u4fa1<\/td>\n<td>\u30a2\u30c3\u30d7\u30bb\u30eb\u63d0\u6848<\/td>\n<\/tr>\n<tr>\n<td>\u4f11\u7720\u9867\u5ba2<\/td>\n<td>\u8cfc\u5165\u304b\u30893\u30f6\u6708\u4ee5\u4e0a\u7d4c\u904e<\/td>\n<td>Win-back\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/td>\n<\/tr>\n<tr>\n<td>\u96e2\u8131\u30ea\u30b9\u30af<\/td>\n<td>\u983b\u5ea6\u4f4e\u4e0b\u50be\u5411\u3042\u308a<\/td>\n<td>\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u5f37\u5316<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u660e\u78ba\u306b\u306a\u308b\u3068\u3001\u5168\u9867\u5ba2\u306b\u540c\u3058\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u300c\u3070\u3089\u307e\u304d\u65bd\u7b56\u300d\u304b\u3089\u5352\u696d\u3067\u304d\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306b\u65bd\u7b56\u3092\u5909\u3048\u308b\u3060\u3051\u3067\u3001\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u304c1.5\u301c2\u500d\u306b\u306a\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u2014\u2014\u3053\u3053\u304c\u6700\u521d\u306e\u5927\u304d\u306a\u5206\u5c90\u70b9\u3067\u3059\u3002<\/p>\n<h3 id=\"crm_1\">CRM\u30c4\u30fc\u30eb\u306e\u6bd4\u8f03\u3068\u9078\u3073\u65b9<\/h3>\n<p>OEM\u98df\u54c1\u30d3\u30b8\u30cd\u30b9\u306b\u4f7f\u308f\u308c\u308b\u4e3b\u306aCRM\u30c4\u30fc\u30eb\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u30c4\u30fc\u30eb\u540d<\/th>\n<th>\u6708\u984d\u8cbb\u7528\u76ee\u5b89<\/th>\n<th>Features<\/th>\n<th>\u5411\u3044\u3066\u3044\u308b\u898f\u6a21<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Salesforce<\/td>\n<td>30,000\u5186\u301c<\/td>\n<td>\u9ad8\u6a5f\u80fd\u30fb\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u8c4a\u5bcc<\/td>\n<td>\u4e2d\u301c\u5927\u4f01\u696d<\/td>\n<\/tr>\n<tr>\n<td>HubSpot<\/td>\n<td>\u7121\u6599\u301c50,000\u5186<\/td>\n<td>\u30de\u30fc\u30b1\u9023\u643a\u304c\u5f37\u3044<\/td>\n<td>\u5c0f\u301c\u4e2d\u4f01\u696d<\/td>\n<\/tr>\n<tr>\n<td>Zoho CRM<\/td>\n<td>3,000\u5186\u301c<\/td>\n<td>\u30b3\u30b9\u30d1\u91cd\u8996<\/td>\n<td>\u5c0f\u898f\u6a21\u30b9\u30bf\u30fc\u30c8<\/td>\n<\/tr>\n<tr>\n<td>kintone<\/td>\n<td>15,000\u5186\u301c<\/td>\n<td>\u65e5\u672c\u8a9e\u5bfe\u5fdc\u30fb\u67d4\u8edf\u6027\u9ad8\u3044<\/td>\n<td>\u4e2d\u5c0f\u4f01\u696d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>OEM\u98df\u54c1\u30d3\u30b8\u30cd\u30b9\u306e\u521d\u671f\u30d5\u30a7\u30fc\u30ba\u306a\u3089\u3001HubSpot\u306e\u7121\u6599\u30d7\u30e9\u30f3\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u3066\u3001\u58f2\u4e0a\u898f\u6a21\u304c\u62e1\u5927\u3057\u305f\u3089Salesforce\u306b\u79fb\u884c\u3059\u308b\u30eb\u30fc\u30c8\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u30c4\u30fc\u30eb\u306b\u6295\u8cc7\u3059\u308b\u524d\u306b\u300c\u3069\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u308b\u304b\u300d\u3092\u6c7a\u3081\u3066\u304a\u304f\u3053\u3068\u304c\u5148\u6c7a\u3002\u30c4\u30fc\u30eb\u9078\u3073\u3088\u308a\u3001\u8a2d\u8a08\u304c\u5927\u4e8b\u3067\u3059\u3002<\/p>\n<!-- internal-link: \u98df\u54c1EC\u30b5\u30a4\u30c8\u69cb\u7bc9\u30c4\u30fc\u30eb\u6bd4\u8f03 -->\n\n<h2 id=\"_1\">\u5b9a\u671f\u8cfc\u5165\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a2d\u8a08<\/h2>\n<h3 id=\"_2\">\u7d99\u7d9a\u30e1\u30ea\u30c3\u30c8\u91cd\u8996\u306e\u4fa1\u683c\u8a2d\u8a08<\/h3>\n<p>\u5b9a\u671f\u8cfc\u5165\uff08\u30b5\u30d6\u30b9\u30af\uff09\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u6210\u529f\u3059\u308b\u30ab\u30ae\u306f\u3001\u300c\u521d\u56de\u5272\u5f15\u3088\u308a\u7d99\u7d9a\u30e1\u30ea\u30c3\u30c8\u300d\u3092\u524d\u9762\u306b\u51fa\u3059\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u521d\u56de\u3060\u3051\u5b89\u304f\u3057\u3066\u5f15\u304d\u8fbc\u3080\u624b\u6cd5\u306f\u77ed\u671f\u7684\u306b\u52b9\u679c\u7684\u3067\u3059\u304c\u3001\u4fa1\u683c\u76ee\u7684\u3067\u5165\u4f1a\u3057\u305f\u9867\u5ba2\u306f\u3059\u3050\u96e2\u8131\u3057\u307e\u3059\u3002\u6210\u529f\u3057\u3066\u3044\u308bOEM\u98df\u54c1\u306e\u5b9a\u671f\u8cfc\u5165\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u5171\u901a\u3059\u308b\u306e\u306f\u3001\u300c\u7d9a\u3051\u308b\u307b\u3069\u304a\u5f97\u306b\u306a\u308b\u300d\u3068\u3044\u3046\u8a2d\u8a08\u3067\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u30e9\u30f3\u30af<\/th>\n<th>Condition<\/th>\n<th>\u7279\u5178\u5185\u5bb9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9<\/td>\n<td>\u521d\u56de\u301c3\u56de<\/td>\n<td>\u901a\u5e38\u4fa1\u683c\u306e10%\u5272\u5f15<\/td>\n<\/tr>\n<tr>\n<td>\u30b7\u30eb\u30d0\u30fc<\/td>\n<td>4\u301c11\u56de\u7d99\u7d9a<\/td>\n<td>15%\u5272\u5f15 + \u9001\u6599\u7121\u6599<\/td>\n<\/tr>\n<tr>\n<td>\u30b4\u30fc\u30eb\u30c9<\/td>\n<td>12\u56de\u4ee5\u4e0a\u7d99\u7d9a<\/td>\n<td>20%\u5272\u5f15 + \u9650\u5b9a\u5546\u54c1\u5148\u884c\u6848\u5185<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"3\">\u89e3\u7d04\u7387\u3092\u4e0b\u3052\u308b3\u3064\u306e\u4ed5\u7d44\u307f<\/h3>\n<p>\u89e3\u7d04\u7387\uff08\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff09\u3092\u67081%\u4e0b\u3052\u308b\u3060\u3051\u3067\u3001LTV\u306f3\u5e74\u30b9\u30d1\u30f3\u3067\u5927\u304d\u304f\u6539\u5584\u3057\u307e\u3059\u3002\u7279\u306b\u52b9\u679c\u7684\u306a3\u3064\u306e\u4ed5\u7d44\u307f\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u30b9\u30ad\u30c3\u30d7\u6a5f\u80fd\u306e\u5b9f\u88c5\uff1a\u300c\u89e3\u7d04\u300d\u30dc\u30bf\u30f3\u306e\u524d\u306b\u300c\u4eca\u6708\u3060\u3051\u30b9\u30ad\u30c3\u30d7\u300d\u3092\u63d0\u6848\u3059\u308b\u3002\u3053\u308c\u3060\u3051\u3067\u89e3\u7d04\u306e\u6291\u5236\u306b\u3064\u306a\u304c\u3063\u305f\u4e8b\u4f8b\u304c\u591a\u304f\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6570\u91cf\u5909\u66f4\u306e\u67d4\u8edf\u5316\uff1a\u300c\u591a\u3059\u304e\u308b\u300d\u3068\u611f\u3058\u305f\u9867\u5ba2\u304c\u96e2\u8131\u3059\u308b\u524d\u306b\u3001\u91cf\u3092\u6e1b\u3089\u305b\u308b\u9078\u629e\u80a2\u3092\u7528\u610f\u3059\u308b\u3002\u89e3\u7d04\u3067\u306f\u306a\u304f\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u306b\u8a98\u5c0e\u3059\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u89e3\u7d04\u7406\u7531\u30d2\u30a2\u30ea\u30f3\u30b0\uff1a\u89e3\u7d04\u7533\u8acb\u30da\u30fc\u30b8\u306b\u30b7\u30f3\u30d7\u30eb\u306a\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u8a2d\u7f6e\u3057\u3001\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3002\u898b\u843d\u3068\u3055\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u9577\u671f\u7684\u306a\u96e2\u8131\u9632\u6b62\u306b\u6700\u3082\u76f4\u7d50\u3059\u308b\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<h2 id=\"_3\">\u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u3068\u8cfc\u5165\u5f8c\u30d5\u30a9\u30ed\u30fc\u306e\u8a2d\u8a08<\/h2>\n<h3 id=\"_4\">\u30dd\u30a4\u30f3\u30c8\u8a2d\u8a08\u3067\u898b\u843d\u3068\u3057\u304c\u3061\u306a\u300c\u5931\u52b9\u30eb\u30fc\u30eb\u300d<\/h3>\n<p>\u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u3092\u5c0e\u5165\u3059\u308b\u3068\u304d\u306b\u610f\u5916\u3068\u898b\u843d\u3068\u3055\u308c\u308b\u306e\u304c\u3001\u300c\u30dd\u30a4\u30f3\u30c8\u306e\u5931\u52b9\u8a2d\u5b9a\u300d\u3067\u3059\u3002\u5931\u52b9\u304c\u65e9\u3059\u304e\u308b\u3068\u9867\u5ba2\u306e\u4e0d\u6e80\u3092\u62db\u304d\u3001\u5931\u52b9\u304c\u306a\u3044\u3068\u8ca1\u52d9\u4e0a\u306e\u30ea\u30b9\u30af\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u304a\u3059\u3059\u3081\u306f\u3001\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u308912\u301c18\u30f6\u6708\u306e\u5931\u52b9\u8a2d\u5b9a\u3067\u3059\u3002\u300c\u30dd\u30a4\u30f3\u30c8\u3092\u4f7f\u3046\u305f\u3081\u306b\u307e\u305f\u8cfc\u5165\u3059\u308b\u300d\u3068\u3044\u3046\u884c\u52d5\u3092\u81ea\u7136\u306b\u4fc3\u305b\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u8a2d\u5b9a\u30d1\u30bf\u30fc\u30f3<\/th>\n<th>\u30e1\u30ea\u30c3\u30c8<\/th>\n<th>\u30c7\u30e1\u30ea\u30c3\u30c8<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5931\u52b9\u306a\u3057<\/td>\n<td>\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u9ad8\u3044<\/td>\n<td>\u672a\u4f7f\u7528\u30dd\u30a4\u30f3\u30c8\u304c\u8ca0\u50b5\u306b\u306a\u308b<\/td>\n<\/tr>\n<tr>\n<td>6\u30f6\u6708\u5931\u52b9<\/td>\n<td>\u77ed\u671f\u306e\u518d\u8cfc\u5165\u3092\u4fc3\u305b\u308b<\/td>\n<td>\u9867\u5ba2\u304b\u3089\u306e\u4e0d\u6e80\u304c\u51fa\u3084\u3059\u3044<\/td>\n<\/tr>\n<tr>\n<td>12\u301c18\u30f6\u6708\u5931\u52b9<\/td>\n<td>\u30d0\u30e9\u30f3\u30b9\u304c\u53d6\u308c\u3066\u3044\u308b<\/td>\n<td>\u7ba1\u7406\u30b3\u30b9\u30c8\u304c\u3084\u3084\u767a\u751f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"_5\">\u8cfc\u5165\u5f8c\u30e1\u30fc\u30eb\u30b7\u30ca\u30ea\u30aa\u306e\u5177\u4f53\u4f8b<\/h3>\n<p>\u8cfc\u5165\u5f8c\u306e\u30e1\u30fc\u30eb\u30b7\u30ca\u30ea\u30aa\u306f\u3001\u6b21\u306e5\u6bb5\u968e\u3067\u8a2d\u8a08\u3059\u308b\u306e\u304c\u57fa\u672c\u3067\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u30bf\u30a4\u30df\u30f3\u30b0<\/th>\n<th>\u4ef6\u540d\u306e\u65b9\u5411\u6027<\/th>\n<th>Content<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8cfc\u5165\u76f4\u5f8c<\/td>\n<td>\u300c\u3054\u6ce8\u6587\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u300d<\/td>\n<td>\u6ce8\u6587\u78ba\u8a8d + \u4f7f\u3044\u65b9\u30ac\u30a4\u30c9<\/td>\n<\/tr>\n<tr>\n<td>3\u65e5\u5f8c<\/td>\n<td>\u300c\u5546\u54c1\u306f\u5c4a\u304d\u307e\u3057\u305f\u304b\uff1f\u300d<\/td>\n<td>\u30d5\u30a9\u30ed\u30fc + \u30ec\u30d3\u30e5\u30fc\u4f9d\u983c<\/td>\n<\/tr>\n<tr>\n<td>14\u65e5\u5f8c<\/td>\n<td>\u300c\u304a\u3044\u3057\u304f\u53ec\u3057\u4e0a\u304c\u3063\u3066\u3044\u305f\u3060\u3051\u3066\u307e\u3059\u304b\uff1f\u300d<\/td>\n<td>\u30ec\u30b7\u30d4\u63d0\u6848 + \u95a2\u9023\u5546\u54c1\u6848\u5185<\/td>\n<\/tr>\n<tr>\n<td>25\u65e5\u5f8c<\/td>\n<td>\u300c\u6b21\u56de\u304a\u5c4a\u3051\u306e\u3054\u78ba\u8a8d\u3067\u3059\u300d<\/td>\n<td>\u5b9a\u671f\u8cfc\u5165\u3078\u306e\u6848\u5185<\/td>\n<\/tr>\n<tr>\n<td>45\u65e5\u5f8c\uff08\u672a\u30ea\u30d4\u30fc\u30c8\uff09<\/td>\n<td>\u300c\u307e\u305f\u306e\u3054\u5229\u7528\u3092\u304a\u5f85\u3061\u3057\u3066\u3044\u307e\u3059\u300d<\/td>\n<td>\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u914d\u5e03<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u30b3\u30c4\u306f\u3001\u4ef6\u540d\u306b\u300c\u500b\u4eba\u611f\u300d\u300c\u5e0c\u5c11\u6027\u300d\u300c\u7dca\u6025\u6027\u300d\u3092\u76db\u308a\u8fbc\u3080\u3053\u3068\u3067\u3059\u3002\u300c\u25cb\u6708\u9650\u5b9a\u300d\u300c\u6b8b\u308a3\u65e5\u300d\u300c\u3042\u306a\u305f\u3060\u3051\u3078\u306e\u3054\u6848\u5185\u300d\u2014\u2014\u3053\u3046\u3057\u305f\u8a00\u8449\u304c\u958b\u5c01\u30dc\u30bf\u30f3\u3092\u62bc\u3059\u52d5\u6a5f\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<!-- internal-link: \u98df\u54c1EC\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 -->\n\n<h2 id=\"win-back\">\u96e2\u8131\u9632\u6b62\u3068Win-back\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a2d\u8a08<\/h2>\n<h3 id=\"3_1\">\u89e3\u7d04\u5146\u5019\u306e\u65e9\u671f\u767a\u898b\u2014\u20143\u3064\u306e\u30b7\u30b0\u30ca\u30eb<\/h3>\n<p>\u96e2\u8131\u3092\u9632\u3050\u306b\u306f\u3001\u30ea\u30b9\u30af\u306e\u3042\u308b\u9867\u5ba2\u3092\u65e9\u671f\u306b\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u898b\u9003\u3057\u3084\u3059\u30443\u3064\u306e\u30b7\u30b0\u30ca\u30eb\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u304c\u904e\u53bb3\u30f6\u6708\u306750%\u4ee5\u4e0a\u4f4e\u4e0b\u3057\u3066\u3044\u308b<\/li>\n<li>\u5b9a\u671f\u8cfc\u5165\u306e\u30b9\u30ad\u30c3\u30d7\u304c2\u56de\u4ee5\u4e0a\u9023\u7d9a\u3057\u3066\u3044\u308b<\/li>\n<li>\u30b5\u30a4\u30c8\u3078\u306e\u30ed\u30b0\u30a4\u30f3\u983b\u5ea6\u304c\u67081\u56de\u672a\u6e80\u306b\u306a\u3063\u3066\u3044\u308b<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u30b7\u30b0\u30ca\u30eb\u304c\u51fa\u305f\u6bb5\u968e\u3067\u3001\u81ea\u52d5\u7684\u306b\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u4ed5\u7d44\u307f\u3092CRM\u3067\u7d44\u3093\u3067\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u65e9\u671f\u306b\u624b\u3092\u6253\u3066\u308b\u304b\u3069\u3046\u304b\u3067\u3001\u96e2\u8131\u7387\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"win-back3\">Win-back\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e3\u6bb5\u968e\u8a2d\u8a08<\/h3>\n<p>\u4e00\u5ea6\u96e2\u8131\u3057\u305f\u9867\u5ba2\u3092\u547c\u3073\u623b\u3059\u300cWin-back\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u306f\u3001\u65b0\u898f\u7372\u5f97\u3088\u308a\u6210\u529f\u7387\u304c\u9ad8\u3044\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002\u4e00\u5ea6\u306f\u9078\u3093\u3067\u304f\u308c\u305f\u9867\u5ba2\u3060\u304b\u3089\u3001\u30bc\u30ed\u304b\u3089\u306e\u95a2\u4fc2\u69cb\u7bc9\u3088\u308a\u8a71\u304c\u65e9\u3044\u3002\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u3053\u3053\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u308b\u4f01\u696d\u306f\u307e\u3060\u5c11\u6570\u6d3e\u3067\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u30b9\u30c6\u30c3\u30d7<\/th>\n<th>\u30bf\u30a4\u30df\u30f3\u30b0<\/th>\n<th>\u30a2\u30d7\u30ed\u30fc\u30c1<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7b2c1\u5f3e<\/td>\n<td>\u96e2\u8131\u304b\u308930\u65e5\u5f8c<\/td>\n<td>\u300c\u304a\u4e45\u3057\u3076\u308a\u3067\u3059\u300d\u30e1\u30fc\u30eb + 15%\u5272\u5f15\u30af\u30fc\u30dd\u30f3<\/td>\n<\/tr>\n<tr>\n<td>\u7b2c2\u5f3e<\/td>\n<td>\u96e2\u8131\u304b\u308960\u65e5\u5f8c<\/td>\n<td>\u300c\u6700\u5f8c\u306e\u3054\u63d0\u6848\u300d+ 20%\u5272\u5f15 + \u9001\u6599\u7121\u6599<\/td>\n<\/tr>\n<tr>\n<td>\u7b2c3\u5f3e<\/td>\n<td>\u96e2\u8131\u304b\u308990\u65e5\u5f8c<\/td>\n<td>\u30af\u30fc\u30dd\u30f3\u5931\u52b9\u901a\u77e5 + \u7279\u5225\u30aa\u30d5\u30a1\u30fc<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>3\u6bb5\u968e\u3067\u63a5\u89e6\u3059\u308b\u3053\u3068\u3067\u3001\u4e00\u5b9a\u5272\u5408\u306e\u9867\u5ba2\u304c\u518d\u8cfc\u5165\u306b\u623b\u308a\u307e\u3059\u30023\u56de\u3067\u3082\u53cd\u5fdc\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u4e00\u5b9a\u671f\u9593\u30b3\u30f3\u30bf\u30af\u30c8\u3092\u63a7\u3048\u308b\u306e\u304c\u8ce2\u660e\u3067\u3059\u3002<\/p>\n<!-- internal-link: \u98df\u54c1OEM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u81ea\u52d5\u5316 -->\n\n<h2 id=\"_6\">\u307e\u3068\u3081<\/h2>\n<p>OEM\u98df\u54c1\u30d3\u30b8\u30cd\u30b9\u3067LTV\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u6574\u7406\u3059\u308b\u3068\u3001\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u65bd\u7b56<\/th>\n<th>\u671f\u5f85\u52b9\u679c<\/th>\n<th>\u512a\u5148\u5ea6<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>LTV\u8a08\u7b97\u30fbCRM\u5c0e\u5165<\/td>\n<td>\u6295\u8cc7\u5bfe\u52b9\u679c\u306e\u53ef\u8996\u5316<\/td>\n<td>\u6700\u512a\u5148<\/td>\n<\/tr>\n<tr>\n<td>RFM\u5206\u6790\u306b\u3088\u308b\u9867\u5ba2\u5206\u985e<\/td>\n<td>\u65bd\u7b56\u7cbe\u5ea6\u306e\u5411\u4e0a<\/td>\n<td>\u9ad8<\/td>\n<\/tr>\n<tr>\n<td>\u5b9a\u671f\u8cfc\u5165\u30b9\u30ad\u30c3\u30d7\u6a5f\u80fd<\/td>\n<td>\u89e3\u7d04\u7387\u306e\u4f4e\u4e0b<\/td>\n<td>\u9ad8<\/td>\n<\/tr>\n<tr>\n<td>\u8cfc\u5165\u5f8c5\u6bb5\u968e\u30e1\u30fc\u30eb\u30b7\u30ca\u30ea\u30aa<\/td>\n<td>\u958b\u5c01\u7387\u30fb\u30ea\u30d4\u30fc\u30c8\u7387\u5411\u4e0a<\/td>\n<td>\u4e2d<\/td>\n<\/tr>\n<tr>\n<td>Win-back\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/td>\n<td>\u96e2\u8131\u9867\u5ba2\u306e\u518d\u7372\u5f97<\/td>\n<td>\u4e2d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30ea\u30d4\u30fc\u30bf\u30fc\u80b2\u6210\u306f\u3001\u4e00\u5ea6\u4ed5\u7d44\u307f\u3092\u4f5c\u3063\u3066\u3057\u307e\u3048\u3070\u307b\u307c\u81ea\u52d5\u3067\u6a5f\u80fd\u3057\u307e\u3059\u3002\u307e\u305a\u306fCRM\u306e\u5c0e\u5165\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6574\u7406\u304b\u3089\u59cb\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u5c0f\u3055\u304f\u59cb\u3081\u3066\u3001\u6570\u5b57\u3092\u898b\u306a\u304c\u3089\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u2014\u2014\u305d\u308c\u304cLTV\u6700\u5927\u5316\u3078\u306e\u6700\u77ed\u30eb\u30fc\u30c8\u3067\u3059\u3002<\/p>\n<!-- internal-link: \u98df\u54c1OEM\u30d1\u30fc\u30c8\u30ca\u30fc\u9078\u3073 --><h2 id=\"_1\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n<h3 id=\"q1-ltv\">Q1: LTV\u306e\u76ee\u6a19\u5024\u306f\u3069\u3046\u8a2d\u5b9a\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/h3>\n<p>A1: \u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff08CAC\uff09\u3092\u57fa\u6e96\u306b\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u300cLTV \u00f7 CAC \u2267 3\u300d\u3092\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u76ee\u6a19\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u5065\u5168\u306a\u30d3\u30b8\u30cd\u30b9\u904b\u55b6\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u81ea\u793e\u306eCAC\u3092\u307e\u305a\u8a08\u7b97\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3 id=\"q2\">Q2: \u5b9a\u671f\u8cfc\u5165\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6708\u9593\u89e3\u7d04\u7387\u306f\u3069\u306e\u304f\u3089\u3044\u304c\u76ee\u5b89\u3067\u3059\u304b\uff1f<\/h3>\n<p>A2: \u98df\u54c1\u5b9a\u671f\u8cfc\u5165\u306e\u696d\u754c\u5e73\u5747\u306f\u67083\u301c8%\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u67085%\u4ee5\u4e0b\u3092\u7dad\u6301\u3067\u304d\u308b\u3068\u5065\u5168\u306a\u6c34\u6e96\u3067\u3059\u3002\u30b9\u30ad\u30c3\u30d7\u6a5f\u80fd\u3092\u5c0e\u5165\u3059\u308b\u3060\u3051\u3067\u3001\u3053\u306e\u6570\u5b57\u3092\u5927\u5e45\u306b\u6539\u5584\u3067\u304d\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3088\u3002<\/p>\n<h3 id=\"q3-crm\">Q3: CRM\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u3044\u3064\u3067\u3059\u304b\uff1f<\/h3>\n<p>A3: \u9867\u5ba2\u6570\u304c100\u4eba\u3092\u8d85\u3048\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u691c\u8a0e\u3092\u59cb\u3081\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u305d\u308c\u4ee5\u524d\u306f\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3067\u3082\u5341\u5206\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002\u30c4\u30fc\u30eb\u5c0e\u5165\u3088\u308a\u5148\u306b\u300c\u3069\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u308b\u304b\u300d\u3092\u6c7a\u3081\u3066\u304a\u304f\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<h3 id=\"q4-oem\">Q4: \u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u306f\u5c0f\u898f\u6a21\u306aOEM\u4e8b\u696d\u8005\u3067\u3082\u5c0e\u5165\u3067\u304d\u307e\u3059\u304b\uff1f<\/h3>\n<p>A4: \u306f\u3044\u3001EC\u30ab\u30fc\u30c8\u30b7\u30b9\u30c6\u30e0\u306e\u6a19\u6e96\u6a5f\u80fd\u3068\u3057\u3066\u642d\u8f09\u3055\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u591a\u304f\u3001\u8ffd\u52a0\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305a\u306b\u59cb\u3081\u3089\u308c\u307e\u3059\u3002\u307e\u305a\u306f\u73fe\u5728\u5229\u7528\u3057\u3066\u3044\u308b\u30ab\u30fc\u30c8\u30b7\u30b9\u30c6\u30e0\u306e\u30dd\u30a4\u30f3\u30c8\u6a5f\u80fd\u3092\u78ba\u8a8d\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3 id=\"q5-win-back\">Q5: Win-back\u30e1\u30fc\u30eb\u306f\u4f55\u56de\u9001\u308b\u306e\u304c\u9069\u5207\u3067\u3059\u304b\uff1f<\/h3>\n<p>A5: 3\u56de\u7a0b\u5ea6\u304c\u76ee\u5b89\u3067\u3059\u3002\u305d\u308c\u4ee5\u4e0a\u9001\u308b\u3068\u8ff7\u60d1\u30e1\u30fc\u30eb\u3068\u5224\u65ad\u3055\u308c\u308b\u30ea\u30b9\u30af\u304c\u9ad8\u307e\u308a\u307e\u3059\u30023\u56de\u3067\u53cd\u5fdc\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u534a\u5e74\u307b\u3069\u9593\u3092\u7f6e\u3044\u3066\u304b\u3089\u518d\u5ea6\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306e\u304c\u8ce2\u660e\u3067\u3059\u3002<\/p>\n<h3 id=\"q6\">Q6: \u8cfc\u5165\u5f8c\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u306e\u76ee\u5b89\u306f\u3069\u306e\u304f\u3089\u3044\u3067\u3059\u304b\uff1f<\/h3>\n<p>A6: \u98df\u54c1EC\u696d\u754c\u306e\u5e73\u5747\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u306f20\u301c25%\u7a0b\u5ea6\u3067\u3059\u3002\u8cfc\u5165\u76f4\u5f8c\u306e\u78ba\u8a8d\u30e1\u30fc\u30eb\u306f\u7279\u306b\u958b\u5c01\u7387\u304c\u9ad8\u304f\u300140\u301c50%\u306b\u9054\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u4ef6\u540d\u306b\u500b\u4eba\u611f\u3084\u7dca\u6025\u6027\u3092\u5165\u308c\u308b\u3068\u3001\u3055\u3089\u306b\u6539\u5584\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/foodoem.jp\/en\/foodoem\/food-oem-crowdfunding\/\">\u30af\u30e9\u30a6\u30c9\u30d5\u30a1\u30f3\u30c7\u30a3\u30f3\u30b0\u98df\u54c1OEM\u8ca9\u58f2\u306e\u5168\u624b\u9806\u3010\u5b9f\u8df5\u30ac\u30a4\u30c9\u3011<\/a><\/li><li><a href=\"https:\/\/foodoem.jp\/en\/foodoem\/school-lunch-oem\/\">\u5b66\u6821\u7d66\u98dfOEM\u53c2\u5165\u30ac\u30a4\u30c9\uff5c\u5b89\u5168\u57fa\u6e96\u3068\u55b6\u696d\u65b9\u6cd5<\/a><\/li><li><a href=\"https:\/\/foodoem.jp\/en\/foodoem\/cafeteria-oem-sales\/\">\u793e\u54e1\u98df\u5802\u30fb\u7d66\u98dfOEM\u98df\u54c1\u306e\u63d0\u6848\u65b9\u6cd5\u3068\u55b6\u696d\u6226\u75655\u9078<\/a><\/li><li><a href=\"https:\/\/foodoem.jp\/en\/foodoem\/cafe-oem-original\/\">\u30ab\u30d5\u30a7OEM\u3067\u30aa\u30ea\u30b8\u30ca\u30eb\u5546\u54c1\u3092\u4f5c\u308b\u65b9\u6cd5\uff5c\u7269\u8ca9\u5f37\u5316\u30ac\u30a4\u30c9<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u98df\u54c1OEM\u306e\u898b\u7a4d\u3082\u308a\u3092\u53d6\u308b\u969b\u306e\u30dd\u30a4\u30f3\u30c8\u306f\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">3\u793e\u4ee5\u4e0a\u304b\u3089\u898b\u7a4d\u3082\u308a\u3092\u53d6\u5f97\u3057\u3001\u539f\u6599\u8cbb\u30fb\u88fd\u9020\u8cbb\u30fb\u5305\u6750\u8cbb\u30fb\u7269\u6d41\u8cbb\u3092\u542b\u3081\u305f\u7dcf\u984d\u3067\u6bd4\u8f03\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u8a66\u4f5c\u8cbb\u7528\u304c\u898b\u7a4d\u3082\u308a\u306b\u542b\u307e\u308c\u3066\u3044\u308b\u304b\u3082\u4e8b\u524d\u306b\u78ba\u8a8d\u3059\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5c0f\u30ed\u30c3\u30c8\u3067\u306eOEM\u88fd\u9020\u306f\u53ef\u80fd\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u80fd\u3067\u3059\u3002\u30e1\u30fc\u30ab\u30fc\u306b\u3088\u308a\u307e\u3059\u304c\u3001500\u301c1,000\u500b\u304b\u3089\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002\u521d\u56de\u306f\u30c6\u30b9\u30c8\u8ca9\u58f2\u7528\u306b\u5c0f\u30ed\u30c3\u30c8\u3067\u88fd\u9020\u3057\u3001\u8ca9\u58f2\u5b9f\u7e3e\u3092\u898b\u3066\u304b\u3089\u30ed\u30c3\u30c8\u3092\u5897\u3084\u3059\u9032\u3081\u65b9\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n<div class=\"p-blogParts post_content\" data-partsid=\"3490\">\n<div class=\"swell-block-capbox cap_box is-style-shadow\"><div class=\"cap_box_ttl\"><span><span class=\"swl-fz u-fz-xl\"><strong>What you'll get wrong if you don't know<\/strong><\/span><br><span class=\"swl-fz u-fz-xl\"><strong>Key points of OEM, explained<\/strong><\/span><\/span><\/div><div class=\"cap_box_content\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-gap\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:28%\">\n<figure class=\"wp-block-image size-full u-mb-ctrl u-mb-0\"><img decoding=\"async\" src=\"https:\/\/foodoem.jp\/wp-content\/uploads\/2026\/02\/cropped-oem-log-e1770537710842.png\" alt=\"\" class=\"wp-image-2858\" style=\"object-fit:cover\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:72%\">\n<p class=\"u-mb-ctrl u-mb-5 wp-block-paragraph\">\u521d\u3081\u3066\u306eOEM\u3001\u4f55\u304b\u3089\u59cb\u3081\u305f\u3089\u3044\u3044\u304b\u8ff7\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3069\u306e\u30e1\u30fc\u30ab\u30fc\u3092\u9078\u3076\u304b\u3067\u3001\u30b3\u30b9\u30c8\u3082\u54c1\u8cea\u3082\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<strong>\u521d\u5fc3\u8005\u306e\u65b9\u3067\u3082\u5931\u6557\u3057\u306a\u3044\u3001OEM\u306e\u9032\u3081\u65b9\u3084\u30e1\u30fc\u30ab\u30fc\u9078\u3073\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center u-mb-ctrl u-mb-0 wp-block-paragraph\"><span class=\"swl-fz u-fz-xs\">\uff3c \u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9 \uff0f<\/span><\/p>\n\n\n\n<div class=\"swell-block-button green_ u-mb-ctrl u-mb-15 is-style-btn_solid\"><a href=\"https:\/\/foodoem.jp\/en\/doc-download\/\" rel=\"\u307e\u305a\u306f\u8cc7\u6599\u3092\u8acb\u6c42\" class=\"swell-block-button__link\"><span>OEM<strong>\u5b8c\u5168\u30ac\u30a4\u30c9\u3092\u4eca\u3059\u3050\u30c1\u30a7\u30c3\u30af<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u300c\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u3082\u3001\u3059\u3050\u306b\u96e2\u308c\u3066\u3057\u307e\u3046\u2026\u2026\u300d<br \/>\nOEM\u98df\u54c1\u30d3\u30b8\u30cd\u30b9\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u3068\u3001\u4e00\u5ea6\u306f\u3076\u3064\u304b\u308b\u58c1\u3067\u3059\u3002\u5b9f\u969b\u3001\u98df\u54c1\u696d\u754c\u3067\u306f\u65b0\u898f\u9867\u5ba2\u30921\u4eba\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\u304c\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u30b3\u30b9\u30c8\u306e5\u500d\u4ee5\u4e0a\u304b\u304b\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"swell_btn_cv_data":"","footnotes":"","ssp_meta_description":"OEM\u98df\u54c1\u30ea\u30d4\u30fc\u30bf\u30fc\u80b2\u6210\u3067LTV\u6700\u5927\u5316\uff01CRM\u8a2d\u8a08\u306e\u5b8c\u5168\u30ac\u30a4\u30c9\u3002","ssp_meta_keyword":""},"categories":[37],"tags":[41,53,63,67],"field_category":[150],"technique_category":[],"industry_category":[],"area_category":[],"proposal_category":[],"class_list":["post-4123","post","type-post","status-publish","format-standard","hentry","category-foodoem","tag-oem","tag-marketing","tag-choose","tag-food-development","field_category-others"],"acf":{"summary":"OEM\u98df\u54c1\u30ea\u30d4\u30fc\u30bf\u30fc\u80b2\u6210\u3067LTV\u6700\u5927\u5316\u3059\u308bCRM\u8a2d\u8a08\u306e\u5b8c\u5168\u30ac\u30a4\u30c9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u65b0\u898f\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u7dad\u6301\u306e5\u500d\u3068\u3044\u3046\u69cb\u9020\u3001RFM\u5206\u6790\u306b\u3088\u308b\u9867\u5ba2\u5206\u985e\u3001Salesforce\u30fbHubSpot\u7b49\u306eCRM\u30c4\u30fc\u30eb\u6bd4\u8f03\u3001\u5b9a\u671f\u8cfc\u5165\u30d7\u30ed\u30b0\u30e9\u30e0\u3001Win-back\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4f5c\u308a\u65b9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002","related_genre":[150],"":""},"_links":{"self":[{"href":"https:\/\/foodoem.jp\/en\/wp-json\/wp\/v2\/posts\/4123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodoem.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodoem.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodoem.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodoem.jp\/en\/wp-json\/wp\/v2\/comments?post=4123"}],"version-history":[{"count":6,"href":"https:\/\/foodoem.jp\/en\/wp-json\/wp\/v2\/posts\/4123\/revisions"}],"predecessor-version":[{"id":6292,"href":"https:\/\/foodoem.jp\/en\/wp-json\/wp\/v2\/posts\/4123\/revisions\/6292"}],"acf:term":[{"embeddable":true,"taxonomy":"field_category","href":"https:\/\/foodoem.jp\/en\/wp-json\/wp\/v2\/field_category\/150"}],"wp:attachment":[{"href":"https:\/\/foodoem.jp\/en\/wp-json\/wp\/v2\/media?parent=4123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodoem.jp\/en\/wp-json\/wp\/v2\/categories?post=4123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodoem.jp\/en\/wp-json\/wp\/v2\/tags?post=4123"},{"taxonomy":"field_category","embeddable":true,"href":"https:\/\/foodoem.jp\/en\/wp-json\/wp\/v2\/field_category?post=4123"},{"taxonomy":"technique_category","embeddable":true,"href":"https:\/\/foodoem.jp\/en\/wp-json\/wp\/v2\/technique_category?post=4123"},{"taxonomy":"industry_category","embeddable":true,"href":"https:\/\/foodoem.jp\/en\/wp-json\/wp\/v2\/industry_category?post=4123"},{"taxonomy":"area_category","embeddable":true,"href":"https:\/\/foodoem.jp\/en\/wp-json\/wp\/v2\/area_category?post=4123"},{"taxonomy":"proposal_category","embeddable":true,"href":"https:\/\/foodoem.jp\/en\/wp-json\/wp\/v2\/proposal_category?post=4123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}